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How to choose the perfect name for your company

How to choose the perfect name for your company

Before you do anything with your business, you need a name. I'm sharing my process for creating a brand name so you can check that box and get started building the business of your dreams! Naming is HARD, y'all! It's one of the harder things I've ever been tasked to...

Badass Brand Breakdown: LEBRON JAMES

Badass Brand Breakdown: LEBRON JAMES

In this edition of Badass Brand Breakdown, I'm talking about *the king* of personal branding: LeBron James. We'll go through some of the key elements of his brand to help you get a better understanding of how sports branding actually works.  Let's go!This is a LeBron...

7 Simple, Actionable Ways to Create Social Impact in Your Business

7 Simple, Actionable Ways to Create Social Impact in Your Business

Being a business owner is hard, but changing the world is even harder. So we're going to talk about some simple, actionable ways to incorporate social impact into your business. Let's do well while doing good If you didn't know, my mission is to empower women and...

How to Plan a Killer Personal Brand Photoshoot

How to Plan a Killer Personal Brand Photoshoot

Whether you're hiring a photographer or doing a DIY photoshoot with your friends, in this article, we're going over how to art direct your own personal brand photoshoot so that you looked totally polished, on point, and on-brand! Let's get into it. [dsm_icon_divider...

How I planned to quit my six-figure job in one year & 6 steps

How I planned to quit my six-figure job in one year & 6 steps

Psst… I used to think not having a steady paycheck was the scariest thing in the world. In this article, I'm sharing how I wrapped my head - and my bank account - around quitting my six-figure job and leaping full-time into self-employment.[dsm_icon_divider...

Badass Brand Breakdown: SPICE GIRLS

Badass Brand Breakdown: SPICE GIRLS

It’s your girl, Branding Spice, AKA Liz, and today we're talking Spice Girls in this new series, Badass Brand Breakdown. I'm going to show you some of my favorite personal branding examples and what makes them so cool to better understand everything that goes into it....

Don’t Hire A Brand Designer Without Asking These Questions

Don’t Hire A Brand Designer Without Asking These Questions

We all know that feeling when we spend money on something and end up disliking it. I want to save you the time, money, and frustration of hiring someone to work on your brand and getting bad results. In this article, I will share the six things you MUST KNOW before...

Fiverr vs. Freelancer: 6 Reasons to Invest in Brand Design

Fiverr vs. Freelancer: 6 Reasons to Invest in Brand Design

All right, look, nobody loves a bargain as much as I do. But your business, and especially your brand, is no place to skimp out. Today, I will explain why it is essential to hire a brand designer, and a really effing good one at that.Any Branding Is Better Than No...

6 Brand Identity Elements that Make Your Brand Shine

6 Brand Identity Elements that Make Your Brand Shine

Listen up: A logo is not a brand identity. Your visual branding requires so much more than one little graphic to bring it to life and resonate with your audience.  In this article, I'll break down all components that should be included in your branding to make sure...