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So I'm a brand strategist, and my mom doesn't even know what I do. What up, yall! I'm Liz Marie, a brand strategist and creative working with women and BIPOC-owned brands to level the fuck up. That's what we do here, but there's a little more to it than that. ...
Have you ever heard someone talk about "positioning" in your brand and had no idea what they were talking about? If so, you are in the right place. I'm going to explain why brand positioning is one of the first things small business owners should be thinking...
Hey y'all, listen up. Entrepreneurship is SCARY. If it wasn't, anyone would do it. In this blog, I will share 3 hacks for overcoming your fear as an entrepreneur. And let me tell you, they really work. When you start a business, especially when going full-time...
When it comes to luxury branding, design is EVERYTHING – but it’s also really easy to mess up. In this video, I show you how to create a simple, beautiful business card for your luxury brand in less than 10 minutes. If you’ve seen my video on luxury branding,...
Started from the bottom now we're here! In this Badass Brand Breakdown, we're getting into how Drake became an absolute hip hop icon and built an incredible brand. I first heard Drake back in 2008 when I was living in Spain. I was kind of obsessed with his two...
When you own a business, you are going to make a million changes until you get it right. So here are five decisions I made that were absolute game changers for my business. If you’re already an entrepreneur, you know that it is all about adaptability. You figure out...
Believe it or not, real estate is one of the industries where branding matters the most. So, if you’re trying a build a business in any aspect of real estate, I’m going to give you the keys to branding success. One of them just might surprise you! My real estate...
Your brand voice is the language, style, and personality that you use to communicate with your audience. And most of you are doing it wrong. 🙂 In this episode of Branding for Badasses, we’re talking about how to create your own brand voice. Your brand voice...
It’s time for another Badass Brand Breakdown! Today, we are talking about the fabulous, incredible, and iconic brand of Adele. In this series, I break down the brand strategy, tactics, messaging, and other elements behind some of my favorite brands to help you...