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Beauty Branding 101

Beauty Branding 101

Today we're talking Beauty Branding 101: How the industry has changed and what you need to know to build a beauty brand today.   Throughout my career, I've worked for hundreds of different brands. I've had all different types of clients, big, small; you name it....

Badass Brand Breakdown: GUY FIERI

Welcome to Flavortown!   In this episode of Badass Brand Breakdown, we're talking about the one, the only, Guy Fieri.    In this series, I break down the personal brands of the people we love so that you get a bit of an understanding of what goes into...

How to choose the perfect name for your company

How to choose the perfect name for your company

Before you do anything with your business, you need a name. I'm sharing my process for creating a brand name so you can check that box and get started building the business of your dreams! Naming is HARD, y'all! It's one of the harder things I've ever been tasked to...

Badass Brand Breakdown: LEBRON JAMES

Badass Brand Breakdown: LEBRON JAMES

In this edition of Badass Brand Breakdown, I'm talking about *the king* of personal branding: LeBron James. We'll go through some of the key elements of his brand to help you get a better understanding of how sports branding actually works.  Let's go!This is a LeBron...

7 Simple, Actionable Ways to Create Social Impact in Your Business

7 Simple, Actionable Ways to Create Social Impact in Your Business

Being a business owner is hard, but changing the world is even harder. So we're going to talk about some simple, actionable ways to incorporate social impact into your business. Let's do well while doing good If you didn't know, my mission is to empower women and...

How to Plan a Killer Personal Brand Photoshoot

How to Plan a Killer Personal Brand Photoshoot

Whether you're hiring a photographer or doing a DIY photoshoot with your friends, in this article, we're going over how to art direct your own personal brand photoshoot so that you looked totally polished, on point, and on-brand! Let's get into it. [dsm_icon_divider...

How I planned to quit my six-figure job in one year & 6 steps

How I planned to quit my six-figure job in one year & 6 steps

Psst… I used to think not having a steady paycheck was the scariest thing in the world. In this article, I'm sharing how I wrapped my head - and my bank account - around quitting my six-figure job and leaping full-time into self-employment.[dsm_icon_divider...

Badass Brand Breakdown: SPICE GIRLS

Badass Brand Breakdown: SPICE GIRLS

It’s your girl, Branding Spice, AKA Liz, and today we're talking Spice Girls in this new series, Badass Brand Breakdown. I'm going to show you some of my favorite personal branding examples and what makes them so cool to better understand everything that goes into it....