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How to use Brand Archetypes for Better Brand Personality

How to use Brand Archetypes for Better Brand Personality

Just say no to BORING, GENERIC & BORROWED brands! If you want your brand to stand out and make customers swoon, your brand personality is key. In this article, I'll explain what brand personality is, how to define yours, and how to use brand archetypes--a super...

How to Create a Brand Moodboard [With Examples]

How to Create a Brand Moodboard [With Examples]

Brand moodboards are one of my favorite tools for fighting back against generic, BORING branding. Your brand personality is the key to standing out from the crowd--and a moodboard helps translate your personality into your brand's look and feel.  In this article, I'll...

Luxury Branding: How to Look Expensive

Luxury Branding: How to Look Expensive

In this article, I'll share how to make your brand look expensive, by dissecting the luxury branding tips & tricks behind the world's most high-end brands. Everyone wants to look more "professional." The fuck does that even mean? Here's what they're really trying...

How to Raise Your Prices with Confidence

How to Raise Your Prices with Confidence

Did you know that only 40% of all small businesses even make a profit? Are you kidding me? Yeah, it sucks, and I've been there. Maybe you've tried raising your prices and it didn't go over well, or you don't feel confident doing so, or don't know how to go about it....

9 Branding Mistakes to Avoid to 10x Your Brand Growth!

9 Branding Mistakes to Avoid to 10x Your Brand Growth!

In this article, I'll share the biggest branding mistakes to avoid if you want to grow your brand faster--using real-life stories and personal lessons that I've learned from nearly 15 years in branding. Even brand strategists make branding mistakes   I started my...

12 Game-Changing Things I Learned About Money

12 Game-Changing Things I Learned About Money

Here’s what happened: Millions of people invested in Gamestop causing the stock price to soar 400%. The plan, which began on Reddit, was to deliberately foil billion-dollar hedge funds that had “shorted” the stock (or placed a financial bet that the stock price would...

Design Is a Competitive Advantage

Design Is a Competitive Advantage

What brands do you aspire to be like? I ask every client that question. And Apple or Nike get name-dropped every single time. (Google and Tesla are runners-up.) So what do these companies have in common--aside from their crazy success? They are all design-driven...

How to Get Sh*t Done Without Exhausting Yourself

How to Get Sh*t Done Without Exhausting Yourself

My week was creative, productive, but most importantly balanced and healthy (which is NOT always the case). And it felt goooooood. Like a cool dip on a hot day good.  In honor of that, here's a few tips, tactics and reminders to create space in your mind and your...

4 Tools to Find the Perfect Words for Any Project

4 Tools to Find the Perfect Words for Any Project

Where would we be without words?! They have the power to make you laugh, cry, BUY and everything in between. But it's all in how you use them. As a stamped and certified word nerd, I draw on word play, alliteration, idioms, analogy, metaphor, symbolism, repetition and...