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The good and bad of pursuing a creative career

The good and bad of pursuing a creative career

So you wanna be creative for money, huh? Ohh Lord, let's talk.    I'm sharing the good, the bad, and the ugly around a creative career. This blog is all about my experience, but you might find some inspiration or warnings if you are considering a creative career....

Badass Brand Breakdown: Power Rangers

Badass Brand Breakdown: Power Rangers

It's morphing time!   In this episode of Badass Brand Breakdown, we're talking about one of my childhood obsessions: the mighty Morphin Power Rangers!    In this series, I break down some of my favorite brands to give you an understanding of what goes into...

Why Girlboss Feminism is Toxic

Why Girlboss Feminism is Toxic

If I hear "She-EO" or "Girlboss" one more time, I'm gonna fucking scream.    I'm breaking down why "Girlboss" business practices are so harmful and so lame.    I'm going to rant a little bit, but before I do, I want to set the stage: I am not the gatekeeper...

Beauty Branding 101

Beauty Branding 101

Today we're talking Beauty Branding 101: How the industry has changed and what you need to know to build a beauty brand today.   Throughout my career, I've worked for hundreds of different brands. I've had all different types of clients, big, small; you name it....

Badass Brand Breakdown: GUY FIERI

Badass Brand Breakdown: GUY FIERI

Welcome to Flavortown!   In this episode of Badass Brand Breakdown, we're talking about the one, the only, Guy Fieri.    In this series, I break down the personal brands of the people we love so that you get a bit of an understanding of what goes into...

How to choose the perfect name for your company

How to choose the perfect name for your company

Before you do anything with your business, you need a name. I'm sharing my process for creating a brand name so you can check that box and get started building the business of your dreams! Naming is HARD, y'all! It's one of the harder things I've ever been tasked to...

Badass Brand Breakdown: LEBRON JAMES

Badass Brand Breakdown: LEBRON JAMES

In this edition of Badass Brand Breakdown, I'm talking about *the king* of personal branding: LeBron James. We'll go through some of the key elements of his brand to help you get a better understanding of how sports branding actually works.  Let's go!This is a LeBron...

7 Simple, Actionable Ways to Create Social Impact in Your Business

7 Simple, Actionable Ways to Create Social Impact in Your Business

Being a business owner is hard, but changing the world is even harder. So we're going to talk about some simple, actionable ways to incorporate social impact into your business. Let's do well while doing good If you didn't know, my mission is to empower women and...