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In this article, I'll share how to make your brand look expensive, by dissecting the luxury branding tips & tricks behind the world's most high-end brands. Everyone wants to look more "professional." The fuck does that even mean? Here's what they're really trying...
Did you know that only 40% of all small businesses even make a profit? Are you kidding me? Yeah, it sucks, and I've been there. Maybe you've tried raising your prices and it didn't go over well, or you don't feel confident doing so, or don't know how to go about it....
In this article, I'll share the biggest branding mistakes to avoid if you want to grow your brand faster--using real-life stories and personal lessons that I've learned from nearly 15 years in branding. Even brand strategists make branding mistakes I started my...
Here’s what happened: Millions of people invested in Gamestop causing the stock price to soar 400%. The plan, which began on Reddit, was to deliberately foil billion-dollar hedge funds that had “shorted” the stock (or placed a financial bet that the stock price would...
What brands do you aspire to be like? I ask every client that question. And Apple or Nike get name-dropped every single time. (Google and Tesla are runners-up.) So what do these companies have in common--aside from their crazy success? They are all design-driven...
My week was creative, productive, but most importantly balanced and healthy (which is NOT always the case). And it felt goooooood. Like a cool dip on a hot day good. In honor of that, here's a few tips, tactics and reminders to create space in your mind and your...
Where would we be without words?! They have the power to make you laugh, cry, BUY and everything in between. But it's all in how you use them. As a stamped and certified word nerd, I draw on word play, alliteration, idioms, analogy, metaphor, symbolism, repetition and...
When I tell people that I’m a brand strategist, I often get a lot of blank stares! “Like, um, Ok, what does that actually mean?!” So, a lot of people are familiar with branding but what is brand strategy? https://www.youtube.com/watch?v=5VIn5pLuU6U Check out my...
Have you thought about rebranding your company, but you're not sure how much to invest? Or maybe you're starting a new business and need to set a budget... Well, when it comes to figuring out how much branding costs, it's kind of like planning a vacation. It depends...