It’s time for another Badass Brand Breakdown! Today, we are talking about the fabulous, incredible, and iconic brand of Adele. In this series, I break down the brand strategy, tactics, messaging, and other elements behind some of my favorite brands to help you...
6 Pretty Brand Trends to Avoid and Why
There are so many gorgeous brand trends to avoid because absolutley everybody's doing it. PRETTY IS NOT AS IMPORTANT AS AUTHENTIC!It is a great time for design right now. Good, beautiful, really nice design is more accessible and than ever. It's more affordable and...
The real story behind my Airbnb
I'm a real estate investor, y'all! I recently opened up my first Airbnb to some lovely guests like yourselves! Normally, I talk about branding and helping people build their brands, but today we're doing things a little differently. Instead, I'm giving...
How Good Branding Makes You More Money!
One of the most common questions I get asked is, "what is the return on investment of branding?" To be honest, it's not always an easy answer. But today, I'm sharing with you seven ways that good branding makes you more money! Let's go!What up, y'all,...
How to Find Your Niche for Your Business
Don’t take this the wrong way, but YOU ARE NOT FOR EVERYBODY! If you have a business or a business idea but your audience is too broad: you don't know who they are, you don't know very much about them, or you think that you're selling to everybody… then this...
Badass Brand Breakdown: Rihanna
What up Rihanna Navy?!
7 Steps To Make Great Content
You wanna see how the magic content gets made? We're taking a look behind the scenes to show you how I make my YouTube videos and all the other content I put out. You'll see my process and hopefully get some tips that will help you in your marketing journey!...
How to Write an Elevator Pitch
Tell me what you do and why I should care. Go! If that makes you feel like a deer in headlights, then you need to work on your 30-second elevator pitch. I’m going to show you how. I’m a brand strategist and creative director, and I work with women and...
The good and bad of pursuing a creative career
So you wanna be creative for money, huh? Ohh Lord, let's talk. I'm sharing the good, the bad, and the ugly around a creative career. This blog is all about my experience, but you might find some inspiration or warnings if you are considering a creative career....