We all know that feeling when we spend money on something and end up disliking it. I want to save you the time, money, and frustration of hiring someone to work on your brand and getting bad results. In this article, I will share the six things you MUST KNOW before...
All right, look, nobody loves a bargain as much as I do. But your business, and especially your brand, is no place to skimp out. Today, I will explain why it is essential to hire a brand designer, and a really effing good one at that.Any Branding Is Better Than No...
Listen up: A logo is not a brand identity. Your visual branding requires so much more than one little graphic to bring it to life and resonate with your audience. In this article, I'll break down all components that should be included in your branding to make sure...
Just say no to BORING, GENERIC & BORROWED brands! If you want your brand to stand out and make customers swoon, your brand personality is key. In this article, I'll explain what brand personality is, how to define yours, and how to use brand archetypes--a super...
![How to Create a Brand Moodboard [With Examples]](https://lizmariestrategy.com/wp-content/uploads/HowToMakeABrandMoodboard-YT-tn-400x250.png)
Brand moodboards are one of my favorite tools for fighting back against generic, BORING branding. Your brand personality is the key to standing out from the crowd--and a moodboard helps translate your personality into your brand's look and feel. In this article, I'll...
In this article, I'll share how to make your brand look expensive, by dissecting the luxury branding tips & tricks behind the world's most high-end brands. Everyone wants to look more "professional." The fuck does that even mean? Here's what they're really trying...
Did you know that only 40% of all small businesses even make a profit? Are you kidding me? Yeah, it sucks, and I've been there. Maybe you've tried raising your prices and it didn't go over well, or you don't feel confident doing so, or don't know how to go about it....
In this article, I'll share the biggest branding mistakes to avoid if you want to grow your brand faster--using real-life stories and personal lessons that I've learned from nearly 15 years in branding. Even brand strategists make branding mistakes I started my...
What brands do you aspire to be like? I ask every client that question. And Apple or Nike get name-dropped every single time. (Google and Tesla are runners-up.) So what do these companies have in common--aside from their crazy success? They are all design-driven...