Brand Strategy Starter Kit
Here's how i see it...
You know you’ve got a killer offer that will be a gamechanger for anyone who works with you, but…
You’re struggling to get the right people to see your offers and buy them.
And when you do get their eyes on them, they aren’t ready to invest in you or they don’t understand the value you can deliver.
Your ambition is clear, but your messages and marketing are foggy to you and your dream customers.
But you’re all in on your business and you’re not interested in wasting any time. You want to make a difference and a great first impression every time you step out on the selling scene.
Right now, when you sit down to sell your offers you’re not sure exactly what to say to sell the value you know you deliver and get your dream customers to hit the buy button.
You need a clear brand strategy so everyone, including YOU, knows exactly what you do and why they should care. The type of clarity that will help you grow, baby, grow so you can make more sales, a greater impact, and build the business empire of your dreams.
You have the vision—I know how to make it real.
Brand Strategy Starter Kit
The Brand Strategy Starter Kit defines the who, what, how, and “why should your customers care” of your brand—getting your ideas out of your head and giving you the stories, messages, and most importantly, the clarity you need to get out there and start selling.
(if you just took a deep breath of relief, this is for you)
Together, we’re going to nail down your brand on your terms because you were built to break the mold.
The Brand Strategy Starter Kit is a four-week process that will get you crystal on…
- Exactly who your ideal customer is and how you help them
- Your brand story and how to share it.
- Your core message so everyone knows exactly what you do.
- What sets you apart from everyone else.
Basically, you’re going to be fired up to tell everyone what you do and attract your dream customers.
The Before & After
Trying to sell to everyone (without much confidence or success)
Feeling completely overwhelmed and unsure in your business decisions
Stressing and obsessing over what to say about your brand (and whether anyone will care)
After You Work with Me
Understanding your dream customers and selling to them with ease
Feeling totally confident in what you’re doing and why because you have a clear strategy
Knowing exactly who you are, how to tell your story and why the right people will love it
The right people for your offers have been elusive up until now, and you’re ready to stop guessing.
The Brand Strategy Starter Kit is the clarity you’ve been waiting for to have that HELL YEAH feeling and a strategy to match it.
The Brand Strategy Starter Kit features:
We’ll dig into yourr brand so I know exactly where you are and where you want to be:
- 60-min deep dive interview to learn everything I need to know about your brand and your customer
- A review of your top 5 competitors so I can identify opportunities for you to stand out
Starter Brand Blueprint
Your customized Brand Blueprint a.k.a. the roadmap you’ve been waiting for:
An overview of your ideal customer so you know exactly how to speak to them
Your Brand Story and ways you can share it with the world
Your core message, tagline, and elevator pitch so you can be confident and clear when talking about what you do and offer.
Your brand superpowers and personality because you aren’t here to blend in.
BONUSLaunch Plan & Brand Building Roadmap
experience is everything!
Here’s How It Works
Is onboarding really a part of the process? YES! This is where we start to get to know each other and set the tone for the entire project. I’ll set expectations about how we will work together, send you a Welcome Guide and a questionnaire to get more background info on you, your team and your brand. I’ll give you access to the project board that will house all our files, to-dos, feedback and more. Then, we officially kick-off!
I’ll interview you to learn everything I can about your brand. All the ideas in your head? Now’s the time to let them loose. Trust me, it’s very therapeutic! Then I’ll look into all your competitors for insights about how to position your brand.
I’ll take what I’ve learned and channel it into the perfect strategy for your brand, including messaging, your brand story and everything you need to create a strong, clear foundation! I’ll share your Brand Blueprint with you during our check-in and get feedback. We’ll go through a few rounds of revisions until we get it just right.
When the strategy is spot-on, it’s time to launch! I’ll share a launch plan so that you check all the boxes and get the most out of your new messaging. But creating the branding is only the beginning—now it’s time to embody the brand! I’ll also give you a brand-building roadmap full of ideas and recommendations to really bring the strategy to life.
The Brand Strategy Starter Kit takes you from fearless but foggy, to full of confidence. So you can stop spinning and start selling.
the investment to get there:
(2 payments of $1,800)
“It was a challenge to find the right person to help me with my brand messaging. I had to try to do it myself and I was just too close to it.
When I met Liz I could tell she was qualified and her gift with words is outstanding! Her deliverables were precise and more importantly, she understood so much of what I needed. I didn’t have to explain things to her. She already understood where my brand was coming from.
She has a gift and talent as a brand strategist. She is definitely doing what she was born to do.”
– Alana Mitchell, Founder of Alana Mitchell skincare –
“She was able to define exactly who I was professionally.
Her expertise in defining who you are and enabling you to parlay that into a definitive and effective outreach is immeasurable. Her insight, attention-to-detail and willingness to go above and beyond was instrumental in my successfully launching my first virtual event.
I had never seen the totality of who I am, who I want to be and who I am trying to convey more eloquently and adequately until I worked with Liz.
If you are looking for someone to bring life to your vision, Liz is the person you want to engage with.”
– Sylvia V. Reid, CEO & Founder of A Seat at Sylvia’s Table –
“Before we started with Liz, we thought we were pretty on-point with our brand and its vision. However, there was MUCH more to what we assumed went into branding your business and there’s a lot we never even considered.
We needed to bring the intangible aspects of our business (the feeling we want to convey when people come across our brand, for example) and turn them into something that is marketable and relatable to our clients.
I feel like we have a much better idea of who we are as a company, who we’re making products for and how we’re going to grow going forward. This is huge. I can’t even express how important a project like this is for every business. I feel like we have really set ourselves up for future success.”
– Summer Hill, Managing Director, XO8 Cosmeceuticals –
“Before working with Liz Marie Strategy, we really had no idea who our customer avatar was.
Upon our first Zoom meeting, we were greeted by an articulate, intelligent, informative, beautiful and glowing young lady. We were WOWED and decided immediately that she was THE ONE. We have not looked back and have formed a trusting relationship.
Liz Marie made the whole experience pretty seamless. She was very open to thoughts and suggestions when something seemed off. She offered alternatives until things were JUST RIGHT!
Our team was very relieved to be done with the project with the tools to do our jobs better and more efficiently. I think we all sat a little taller knowing we had the best resources and results available to us.
– Rose Laudisio, CEO & Founder, XO8 Cosmeceuticals –
“I met Liz in August and knew instantly that I had to work with her. When I look for a person to work with, I not only want them to excel in their field, but I want them to be an exceptional person. Liz checks both of those boxes.
I am not the best with words, but she somehow takes what’s in my head and makes it sound perfect!
She is so much fun to work with and has such an inspiring energy. I look forward to every meeting and I couldn’t have asked for a better outcome!”
– Michelle LaHue-Allgeyer, Founder, L-A Legacy Investments –
Get clear + Go get 'em!!
Clarity builds empires.
Let’s get you out of overwhelm and into the hearts of your dream customers.
Just a few more things...
Frequently Asked Questions
How long does all of this take?
The Brand Strategy Starter Kit takes just 4 weeks from kickoff to final delivery, including all rounds of revisions. But you’ll get the first glimpse of your Brand Blueprint at our second weekly check-in. If I nail it on the first go, then you’ll be all set!
What if I need it sooner?
I get it! In special cases, I can make it happen in 2 weeks for an additional 25% rush fee.
How involved will I be in this process?
This is a collaborative process with me, you (and your team, if you have one!) While I’ll be doing most of the heavy-lifting, your ideas and feedback are essential! I would expect to devote 1-2 hours a week to this process for “homework”, weekly check-ins and to review the creative and provide feedback.
What if I have more than one brand?
No problem! I can incorporate multiple brands or sub-brands for an additional fee.
Do you have a payment plan?
Yes! For this package, I typically break it up into 2 payments of $1,800. The first is due when you sign your contract. The final payment is due when everything is approved.
Does this include copy for my website?
Yes! While this is not a pure copywriting package, your Brand Blueprint will give you a huge headstart on your website copy.
Most of my clients feature their core message/taglines front-and-center on their homepage, use their Brand Story as their “About” section and their superpowers as their “Why Us?”