Chaos to Clarity Brand Strategy
Here's how i see it...
You’ve been doing the damn thing. Seriously, you know how to run your business, but…
You’ve scaled up so much that your world is in chaos from all the good problems you’ve created!
And you’re ready to get clear again. Your goals are clear as day. You and your team are working hard every day. But how to reach them? That’s a different story.
You’re launching, you’re networking, you’re marketing, and you’re tired. You want to work smarter, not harder.
You want it all without having to do it all.
Because right now you’re daydreaming of a permanent vacation on an island somewhere to escape from the overwhelming amount of ideas in your head and items on your to-do list.
It sounds like you’re ready to bust out of chaos and roll into the type of brand clarity that will have you doing less and making more. More sales, more impact, more of the legacy you want to create in this world.
You don’t have to do it all to have it all. All you need is a brand strategy that helps you get your ideas out of your head and into the hearts of your customers. And if you’re sitting there thinking, BUT HOW?
Let's talk about
Chaos to Clarity Brand Strategy
Chaos to Clarity Brand Strategy is your ticket to go from lost to boss. I’ll help you get clear on every step of your brand, from ideal customer avatars so spot-on you’ll think they’re real people to messaging that captures everything you’ve always wanted to say but didn’t know how.
As the foundation of your business, the Brand Blueprint I’ll create will give you direction for years to come, and the clarity and confidence to build a legacy.
You’re not here to just make it, you’re here to dominate and use your power to empower.
And that kind of impact grows with focus and clarity. Here’s what that looks like…
The Before & After
Kind of knowing who you’re selling to and finding a way to work with whoever you attract
Feeling completely overwhelmed and unsure in your business decisions
Afraid to pass up any opportunity and burning out every few months
Wondering if you’re building the company and legacy you want
After You Work with Me
Speaking to your dream customers and selling with ease.
Your business is aligned and focused so you can enjoy life moments without worrying about missing out.
Saying no to what will drain you and HELL YES to what serves your customers, your team, and you.
KNOWING that you are.
No more jolting up at night wondering if you’re going in the right direction. This is the total brand clarity that will have your business growing while you sleep (and maybe island hopping too!).
Chaos to Clarity Brand Strategy features:
A total brand audit so I know exactly where you are and where you want to be:
- 1-on-1 deep-dive interviews with you and your team (60 min each, up to 3)
- 1-on-1 interviews with current or ideal customers (15 min each, up to 5)
- Customer survey on their wants, needs, and perceptions of your brand
- Detailed brand analysis of your top 5 competitors
Your customized Brand Blueprint a.k.a. the roadmap you’ve been waiting for:
- Spot-on ideal customer avatars
- Your Brand Story
- Your Why statement to create the company culture you crave
- Your core message, tagline, and elevator pitch for magnetic messaging
- Your brand superpowers and personality so you stand out in the crowd
- A language library for streamlined marketing and communications.
- The features and benefits of your brand
BONUSLaunch Plan & Brand Building Roadmap
experience is everything!
Here’s How It Works
Is onboarding really a part of the process? YES! This is where we start to get to know each other and set the tone for the entire project. I’ll set expectations about how we will work together, send you a Welcome Guide and a questionnaire to get more background info on you, your team and your brand. I’ll give you access to the project board that will house all our files, to-dos, feedback and more. Then, we officially kick-off!
I’ll interview you, your team and your customers, survey even more customers, and scour your competitors for insights about the perfect positioning for your brand. Because your strategy is only as good as the data behind it! At the end, I’ll share an Insights presentation with everything I’ve learned. It will invaluable to your business!
I’ll take everything I’ve learned and channel it into the perfect strategy for your brand, with messaging, copy, customer avatars—the works! I’ll share your Brand Blueprint with you during our check-in and get feedback. We’ll go through a few rounds of revisions until we get it just right.
When the strategy is spot-on, it’s time to launch! I’ll share a launch plan so that you check all the boxes and get the most out of your new messaging. But creating the branding is only the beginning—now it’s time to embody the brand! I’ll also give you a brand-building roadmap full of ideas and recommendations to really bring the strategy to life.
Your vision and hard work are causing you good problems. Chaos to Clarity Brand Strategy will get you on point and on track to start scaling with confidence.
the investment to get there:
(2 payments of $3,300)
“It was a challenge to find the right person to help me with my brand messaging. I had to try to do it myself and I was just too close to it.
When I met Liz I could tell she was qualified and her gift with words is outstanding! Her deliverables were precise and more importantly, she understood so much of what I needed. I didn’t have to explain things to her. She already understood where my brand was coming from.
She has a gift and talent as a brand strategist. She is definitely doing what she was born to do.”
– Alana Mitchell, Founder of Alana Mitchell skincare –
“She was able to define exactly who I was professionally.
Her expertise in defining who you are and enabling you to parlay that into a definitive and effective outreach is immeasurable. Her insight, attention-to-detail and willingness to go above and beyond was instrumental in my successfully launching my first virtual event.
I had never seen the totality of who I am, who I want to be and who I am trying to convey more eloquently and adequately until I worked with Liz.
If you are looking for someone to bring life to your vision, Liz is the person you want to engage with.”
– Sylvia V. Reid, CEO & Founder of A Seat at Sylvia’s Table –
“Before we started with Liz, we thought we were pretty on-point with our brand and its vision. However, there was MUCH more to what we assumed went into branding your business and there’s a lot we never even considered.
We needed to bring the intangible aspects of our business (the feeling we want to convey when people come across our brand, for example) and turn them into something that is marketable and relatable to our clients.
I feel like we have a much better idea of who we are as a company, who we’re making products for and how we’re going to grow going forward. This is huge. I can’t even express how important a project like this is for every business. I feel like we have really set ourselves up for future success.”
– Summer Hill, Managing Director, XO8 Cosmeceuticals –
“Before working with Liz Marie Strategy, we really had no idea who our customer avatar was.
Upon our first Zoom meeting, we were greeted by an articulate, intelligent, informative, beautiful and glowing young lady. We were WOWED and decided immediately that she was THE ONE. We have not looked back and have formed a trusting relationship.
Liz Marie made the whole experience pretty seamless. She was very open to thoughts and suggestions when something seemed off. She offered alternatives until things were JUST RIGHT!
Our team was very relieved to be done with the project with the tools to do our jobs better and more efficiently. I think we all sat a little taller knowing we had the best resources and results available to us.
– Rose Laudisio, CEO & Founder, XO8 Cosmeceuticals –
“I met Liz in August and knew instantly that I had to work with her. When I look for a person to work with, I not only want them to excel in their field, but I want them to be an exceptional person. Liz checks both of those boxes.
I am not the best with words, but she somehow takes what’s in my head and makes it sound perfect!
She is so much fun to work with and has such an inspiring energy. I look forward to every meeting and I couldn’t have asked for a better outcome!”
– Michelle LaHue-Allgeyer, Founder, L-A Legacy Investments –
Get clear + Go get 'em!!
You can’t go HAM for your vision, when you’re weighed down by chaos + confusion.
It’s time to break out of LOST and settle into BOSS… for good.
Just a few more things...
Frequently Asked Questions
How long does all of this take?
Chaos to Clarity Brand Strategy takes 6 weeks from kickoff to final delivery. I want to capture your brand perfectly—and great things take time!
How involved will I be in this process?
This is a collaborative process with me, you (and your team, if you have one!) While I’ll be doing most of the heavy-lifting, your ideas and feedback are essential! I would expect to devote 2-3 hours a week to this process for “homework”, weekly check-ins and to review the creative and provide feedback.
What if I need it sooner?
I get it! In special cases, I can make it happen in 4 weeks for an additional 25% rush fee.
What if I have more than one brand?
No problem! I can incorporate multiple brands or sub-brands for an additional fee.
Do you have a payment plan?
Yes! For this package, I typically break it up into 2 payments of $3,300. The first is due when you sign your contract. The final payment is due when everything is approved.
Does this include copy for my website?
Yes! While this is not a pure copywriting package, your Brand Blueprint will give you a huge headstart on your website copy.
Most of my clients feature their core message/taglines front-and-center on their homepage, use their Brand Story as their “About” section, their superpowers as their “Why Us?” and incorporate messages from their Language Library all throughout their site as headlines and calls-to-action.
Plus, the Brand Audit will reveal valuable insights from your customers that you can use as pull-quotes or even reframe as copy.
Is the Brand Audit really necessary? How deep do you go?
The Brand Audit is EVERYTHING!
Your strategy is only as good as the data behind it.
That’s why I use FIVE sources: you, your team, your closest customers, your broad customer base and your competitors. I sift through hours and hours of interviews and dozens of survey results to pull out the most important information and connect all the dots.
You will learn more than you ever imagined about your customers, your competitors and even your own business. The resulting research report will guide your brand AND your business strategy for years to come.