My week was creative, productive, but most importantly balanced and healthy (which is NOT always the case). And it felt goooooood. Like a cool dip on a hot day good. In honor of that, here's a few tips, tactics and reminders to create space in your mind and your...
Where would we be without words?! They have the power to make you laugh, cry, BUY and everything in between. But it's all in how you use them. As a stamped and certified word nerd, I draw on word play, alliteration, idioms, analogy, metaphor, symbolism, repetition and...
When I tell people that I’m a brand strategist, I often get a lot of blank stares! “Like, um, Ok, what does that actually mean?!” So, a lot of people are familiar with branding but what is brand strategy? https://www.youtube.com/watch?v=5VIn5pLuU6U Check out my...
Have you thought about rebranding your company, but you're not sure how much to invest? Or maybe you're starting a new business and need to set a budget... Well, when it comes to figuring out how much branding costs, it's kind of like planning a vacation. It depends...
Branding vs. marketing... What are they? What's the difference? Do I need both? If you've ever struggled to navigate this stuff, you're NOT alone. In fact, it's one of my most frequently asked questions. So let's dive in... https://youtu.be/1xx5rhkCNXQ Check out my...
One of my most FAQ's is, "How do you know if you need branding?" Does that sound familiar? I'm guessing you've wondered when is the right time to invest in branding services, too. https://youtu.be/c3EEx8UKFNc First things first, if you’re selling something (product,...
As an entrepreneur, your mental health is tested every day. Self-care is a serious priority. And so is your brand! Here are three reasons why branding is important--not just for your business, but for your own mental health. 1. Good branding gets you out of your own...
You’re planning a dinner party for some friends and colleagues. How do you prepare? You personally invite them, providing the date, time, location and instructions for parking.You say, “No, please. Don’t bring a thing!”You factor in their likes, dislikes and the fact...
Everything I ever needed to know about success can be summed up in a quote by Michael Jordan that I’ve heard a thousand times: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game winning...