So you wanna be creative for money, huh? Ohh Lord, let's talk. I'm sharing the good, the bad, and the ugly around a creative career. This blog is all about my experience, but you might find some inspiration or warnings if you are considering a creative career....
If I hear "She-EO" or "Girlboss" one more time, I'm gonna fucking scream. I'm breaking down why "Girlboss" business practices are so harmful and so lame. I'm going to rant a little bit, but before I do, I want to set the stage: I am not the gatekeeper...
Before you do anything with your business, you need a name. I'm sharing my process for creating a brand name so you can check that box and get started building the business of your dreams! Naming is HARD, y'all! It's one of the harder things I've ever been tasked to...
Being a business owner is hard, but changing the world is even harder. So we're going to talk about some simple, actionable ways to incorporate social impact into your business. Let's do well while doing good If you didn't know, my mission is to empower women and...
Psst… I used to think not having a steady paycheck was the scariest thing in the world. In this article, I'm sharing how I wrapped my head - and my bank account - around quitting my six-figure job and leaping full-time into self-employment.[dsm_icon_divider...
Did you know that only 40% of all small businesses even make a profit? Are you kidding me? Yeah, it sucks, and I've been there. Maybe you've tried raising your prices and it didn't go over well, or you don't feel confident doing so, or don't know how to go about it....
In this article, I'll share the biggest branding mistakes to avoid if you want to grow your brand faster--using real-life stories and personal lessons that I've learned from nearly 15 years in branding. Even brand strategists make branding mistakes I started my...
Here’s what happened: Millions of people invested in Gamestop causing the stock price to soar 400%. The plan, which began on Reddit, was to deliberately foil billion-dollar hedge funds that had “shorted” the stock (or placed a financial bet that the stock price would...
What brands do you aspire to be like? I ask every client that question. And Apple or Nike get name-dropped every single time. (Google and Tesla are runners-up.) So what do these companies have in common--aside from their crazy success? They are all design-driven...