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Branding for Badasses

Overcome chaos + level-up your brand… so you can shatter glass ceilings and build generational wealth.

How to Create Your Brand Voice

How to Create Your Brand Voice

Your brand voice is the language, style, and personality that you use to communicate with your audience. And most of you are doing it wrong. 🙂   In this episode of Branding for Badasses, we’re talking about how to create your own brand voice. Your brand voice...

Badass Brand Breakdown: Adele

Badass Brand Breakdown: Adele

It’s time for another Badass Brand Breakdown! Today, we are talking about the fabulous, incredible, and iconic brand of Adele.   In this series, I break down the brand strategy, tactics, messaging, and other elements behind some of my favorite brands to help you...

6 Pretty Brand Trends to Avoid and Why

6 Pretty Brand Trends to Avoid and Why

There are so many gorgeous brand trends to avoid because absolutley everybody's doing it.  PRETTY IS NOT AS IMPORTANT AS AUTHENTIC!It is a great time for design right now. Good, beautiful, really nice design is more accessible and than ever. It's more affordable and...

The real story behind my Airbnb

The real story behind my Airbnb

I'm a real estate investor, y'all!   I recently opened up my first Airbnb to some lovely guests like yourselves!   Normally, I talk about branding and helping people build their brands, but today we're doing things a little differently. Instead, I'm giving...

How Good Branding Makes You More Money!

How Good Branding Makes You More Money!

One of the most common questions I get asked is, "what is the return on investment of branding?"     To be honest, it's not always an easy answer. But today, I'm sharing with you seven ways that good branding makes you more money!    Let's go!What up, y'all,...

How to Find Your Niche for Your Business

How to Find Your Niche for Your Business

Don’t take this the wrong way, but YOU ARE NOT FOR EVERYBODY!    If you have a business or a business idea but your audience is too broad: you don't know who they are, you don't know very much about them, or you think that you're selling to everybody… then this...

7 Steps To Make Great Content

7 Steps To Make Great Content

You wanna see how the magic content gets made?    We're taking a look behind the scenes to show you how I make my YouTube videos and all the other content I put out. You'll see my process and hopefully get some tips that will help you in your marketing journey!...

Authenticity Privilege

Authenticity Privilege

Authenticity is one of the biggest branding buzzwords of the past decade. And it's not wrong - it's just not equally valued for everybody.    I'm Liz Marie. I am a brand strategist, and I work with women and BIPOC entrepreneurs to overcome brand chaos, level up...

GOOD NEWS...

Meet your friendly neighborhood brand strategist

Liz Marie is an award-winning brand strategist and creative director with 17 years of experience building brands that customers love. She has worked with over 100 brands across industries, from small businesses to Fortune 100
companies. The goal of her content is to provide brands led by women and people of color with the insight, tools and resources to thrive, so that we can achieve greater equality of opportunity, representation and economic power.

Liz Marie Strategy Wearing a Crown