Tell me what you do and why I should care. Go! If that makes you feel like a deer in headlights, then you need to work on your 30-second elevator pitch. I’m going to show you how. I’m a brand strategist and creative director, and I work with women and...
So you wanna be creative for money, huh? Ohh Lord, let's talk. I'm sharing the good, the bad, and the ugly around a creative career. This blog is all about my experience, but you might find some inspiration or warnings if you are considering a creative career....
It's morphing time! In this episode of Badass Brand Breakdown, we're talking about one of my childhood obsessions: the mighty Morphin Power Rangers! In this series, I break down some of my favorite brands to give you an understanding of what goes into...
If I hear "She-EO" or "Girlboss" one more time, I'm gonna fucking scream. I'm breaking down why "Girlboss" business practices are so harmful and so lame. I'm going to rant a little bit, but before I do, I want to set the stage: I am not the gatekeeper...
So, you're starting a business. Should you use your name or a business name? I get asked this all the time, like ALL the time. Every friend I have who started a company where they're central to it has asked me this question. I also had to navigate it myself....
Today we're talking Beauty Branding 101: How the industry has changed and what you need to know to build a beauty brand today. Throughout my career, I've worked for hundreds of different brands. I've had all different types of clients, big, small; you name it....
Welcome to Flavortown! In this episode of Badass Brand Breakdown, we're talking about the one, the only, Guy Fieri. In this series, I break down the personal brands of the people we love so that you get a bit of an understanding of what goes into...
Before you do anything with your business, you need a name. I'm sharing my process for creating a brand name so you can check that box and get started building the business of your dreams! Naming is HARD, y'all! It's one of the harder things I've ever been tasked to...
In this edition of Badass Brand Breakdown, I'm talking about *the king* of personal branding: LeBron James. We'll go through some of the key elements of his brand to help you get a better understanding of how sports branding actually works. Let's go!This is a LeBron...
Liz Marie is an award-winning brand strategist and creative director with 17 years of experience building brands that customers love. She has worked with over 100 brands across industries, from small businesses to Fortune 100
companies. The goal of her content is to provide brands led by women and people of color with the insight, tools and resources to thrive, so that we can achieve greater equality of opportunity, representation and economic power.
