Excite All Stars
Excite All Stars in a non-profit that empowers kids to excel in leadership, arts, academics, athletics and social justice. Founded after Katrina, EAS needed a brand that would help them grow beyond New Orleans into a robust organization with a national footprint.
I created a brand strategy that could speak to kids, parents, donors, sponsors, schools and local communities, positioning EAS as a top-tier organization with a huge range of programs–without losing their “like family” feel.
Since they began, EAS has thousands of success stories, from college graduates to literally saving lives. But most people thought of them as a fun after-school program. We shifted their message to focus on the impact they create: leaders that change the world.
With a broad range of programs including sports, STEM classes and social justice education, EAS needed a singular mission. I helped them connect all the dots. It’s all about creating agents of change in their communities.