Melvin Gordon

Melvin Gordon is an NFL Pro Bowl running back, who began a new chapter with the Denver Broncos in 2020. He needed help transitioning his brand to position him for new sponsorships and relaunching his foundation to capture the breadth of his philanthropy.

I worked with Melvin and his team to craft his messaging and tell his story–from a young boy in Kenosha, WI to an NFL stand-out. I injected his bold, fun-loving personality into all of the copy and created graphics and web pages that would capture his sleek, fashion-inspired aesthetic.

Messaging, Copywriting + Design

In partnership with Everly Agency
Creative Director: Lyric Everly
Identity: David Kaz
Designer: Phil Cruz

Check out melvingordon.org

Melvin is an explosive athlete, a trend-setter known for his signature locs and an anime fanatic who draws inspiration from characters like Goku from Dragonball Z. I created this moodboard to pair his sleek photography with dynamic illustrations and modern design.

Melvin Gordon Branding
Melvin Gordon Branding
Melvin Gordon Website Design

We used bold graphics and high-impact animations to give it that WOW factor.

The website launched in September 2020, just in time for the NFL kickoff, with Melvin poised to grow his brand in the Denver market.