Melvin Gordon is an NFL Pro Bowl running back, who began a new chapter with the Denver Broncos in 2020. He needed help transitioning his brand to position him for new sponsorships and relaunching his foundation to capture the breadth of his philanthropy.
I worked with Melvin and his team to craft his messaging and tell his story–from a young boy in Kenosha, WI to an NFL stand-out. I injected his bold, fun-loving personality into all of the copy and created graphics and web pages that would capture his sleek, fashion-inspired aesthetic.
Melvin is an explosive athlete, a trend-setter known for his signature locs and an anime fanatic who draws inspiration from characters like Goku from Dragonball Z. I created this moodboard to pair his sleek photography with dynamic illustrations and modern design.
We used bold graphics and high-impact animations to give it that WOW factor.
The website launched in September 2020, just in time for the NFL kickoff, with Melvin poised to grow his brand in the Denver market.